Target Audience of Lily Allen And Similar Genres.

Lily Allen's genre is mainly known as pop, pop rock and electropop. This means her target audience tends to me young females between the ages of 14-20 years old. An example is Lily Allens single 'The Fear' which is about celebrity culture which of course young females are very interested, it was this single that was clased as Electropop and made it to number one for four weeks. http://uk.reuters.com/article/idUKTRE51E1NR20090215
Similar to American pop star 'Pink'(who also has a target audience of Young females) , Lily Allen tries to write lyrics that can either relate to her specific target audience or interest them. She also goes through the problems that these young females may have. She talks in the language that young people of this generation use too, For example in hers single Smile;
'Whenever you see me you say that you want me back And I tell you it don't mean jack, no it don't mean jack'.
'Jack' is a word commonly used as a slang word for nothing. This was used to fit in more with today's generation.

Lily Allen has many fan based groups on social networking sites, this one on Facebook, Official Lily Allen Fan Group, has a large percentage of female fans, almost 3 times as many as male fans. http://www.facebook.com/home.php?#/group.php?gid=88497275649&ref=search&sid=652705403.459956866..1

Powerpoint Presentation

This is the presentation we made as part of our pitch. It includes why we chose the song and a bit about the song its self, we also described a bit about Lily Allen herself including her record sales of what she has produced, we talking about the genre of music she mainly focuses on which is pop, we then mention our initial ideas with detailed analysis of location and props we could use.
Altogether this is a very interesting peice of work and really helps to discover a lot more about Lily Allen and help to produce a vdieo to suit her image and genre.



https://docs.google.com/fileview?id=0B-AD0iIIvtQbYTEzMDMxZWMtMWY2Zi00YzFhLWI4OTEtNjQyZWEwZGU0MWNi&hl=en

Practising With Camera Skills

During one of our lessons we were given the chance to go out and practise with different apertures and speed shutter settings to get different effects. This also helped us decide what would look best for different parts of our video for example we found that we will need a closed aperture on the parts where we want to give the effect of gloom and doom.


Experimenting with different shutter speeds also meant we could help change the focus and change what we wanted to be in focus from the front to the back.

We also experimented with different scenes, for example we shot a mobile phone conversation, a over the shoulder - shot reverse shot- then also focussed on composition and mise-en-scene.

Now that we have experimented with the camera i feel a lot more confident about starting to produce the video and think it could turn out to be very good.

Anamatic

During our lessons we produced a series of storyboards with detailed descriptions of how our music video was going to look. We then transferred these on to Macbook laptops and turned them into anamatics using 'Everyones at it' to show how the images would connect with the lyrics. We did this using Final cut Pro.

We encountered a few problems when doing this piece of work because when uploading all the images of each story board, for some reason not all pictures uploaded which meant everything was in the wrong order. We decided the option was to start again which seemed to work a lot better.

After uploading all the photos we had to make sure they fitted to the correct verse, this took some time but eventually everything came together.

Next we had to match the images to the music for the correct lyrics, this wasnt to hard and we managed to do this easily.

Here is the anamatic we produced.