Shooting Script

This is a shooting script we prepared because it helped us to pair each verse of the song with the shots and different scenes we were using. We split it up into sections of the song by time for example 2.21 minutes - 3.10 minutes tells us that at this point there is specific shots that need to be in that section, this also helped us when syncing the song with the specific lyrics.

Final Advert design

Here is the final outcome of my advert, i produced this using Photoshop.

The final outcome of my advert is different to my chosen flatplan, this is because as i began making the advert i found the multicoloured lettering was more aimed at a young audience, however i still wanted a bright attractive title so i chose yellow and white which i new would stand out against the brick wall.

I also chose to use a font called Amsterdam graffiti front the website www.dafont.com instead as my orignal idea was to do it free hand using Paint, this was un neat and again very a very childish style.
I am happy with this advert and think if this was to be used, it would have a great effect on the target audience intended for, i also decided to use the same image as i did for the digipack inside panel, this is to make it easily recognisable and people will instantly associate it with the CD.

Editing Scedule

Week 1- Log and Capture

Week 2- Assembly edit - put everything in order

Week 3- Rough cut - Rough idea of whats to be achieved

Week 4- Special effects

Week 5- Final cut - Tweaking

Week 6- DEADLINE - hand in completed video and updated blog with all planning work

Final Music Video

Here is our final version of our music video for 'Everyones At It' by Lily Allen.

Because we changed the idea of our film recently. We didnt have anamatic to help us with the timing of shots or where to sync the sound, however we have managed very well and as you can see it has been done tothe best of our ability.

The start of the video shows a montage of cuts from throughout the video, these match the beat of the music and show what is to be expected later on, it also give you a feel for the narrative of the video. The first verse starts with Kelsey getting out of bed, the room is dark and gloomy, this connotes the time of day it is but also the lyrics to the verse that say, "its not just the sun that is hurting my head now". Kelsey then leaves her bedroom to find a drunk girl on the floor with a bottle of vodka in her hand, this is a back up of the lyrics to show that it does really happen, and that the lyrics are telling us something, she then enters the bathroom and is totally transformed with her hair and make up done, she has also changed costume into a glamerous top. This shot is a mid shot because that way the audience will focus on the change of costume and relate this to the text.

After a scene with Kelsey sitting on the stairs she walks down each step to the beat of the music as the song reads 'Everyones At It' three times, getting closer everytime. This scene is also edited into a montage clip of a close up with her face, we did this using the cropping tool in Final Cut Pro.

The next scene is Kelsey in the kitchen just sitting on the side, this is the first shot in which she is a character that isnt really there, the oher characters are carrying on as if she wasnt there, this is to give the effect that Kelsey is telling the story and not actually a character in the storyline.
The kitchen scene is very bright because we wanted it to contrast with the last line in the verse that she sings 'Little do you know she already takes crack' where the lighting is much darker because she is singing about the mother not knowing her daughter takes drugs, it is a mystery to her therefore we wanted to use the lighting to help get this across.
This is then cut to a cene where Kelsey is walking up a dingly looking alley way, this is the type of place you would expect to find teenagers with a lifestyle of drugs, again this is quite dull and there isnt much lighting accept natural lighting, this is wuite a long scene and if we were to do it again i would suggest cutting to different for interesting angles for example extreme close ups or a high angle shot.

The instrumental part of this song was quite long but the beat of the song meant we could experiement with again cutting frames to use for a montage edit, but this time we used shots more related to the scenery and the drugs lifestyle. There is a shot of a teenage drug user crouching down with just Kelseys legs walking through the frame this is because we wanted it to appear that Kelsey was not part of this scene in any way. But she was surrounded by it.

The end of the instrumental part is a lot slower so we decided to use special effects to makeit more interesting for the audience, this is my favourite part of the video as i think it works really well. The slow motion is timed perfectly to the timing of the music and quickly changes with the tempo on to a shot of Kelsey singing against a brick wall, which again is the part i am focussing on for my promopack.

There is then a shot of Kelsey crouching down against a metal backdrop of a shut down shop, this is a perfect example of the type of location a teenager would hangout.

We ended the video with a blurred vision as we decided that this was a good closing shot. It was very effective with the people of gave feedback on the video.

Editing

Throughout the whole piece of coursework editing has appeared to be the most challenging.



Once we had uploaded the video through a process called Log and Capture.

we needed to cut out all the shots we were not using for example, shots that had the wrong lighting or objects in the way.



The space bar is used to play and pause the video at any time, this helps to catch a specific moment on the timeline. This especially helped us when making a montage for the introduction of the video as we needed short clips to work in time with the beat of the music. We wanted a really effective beginning to catch the audiences attention.



Because we had a lot of footage to work with editing the video its self wasnt to hard, we managed to fit the clips in sync with the music.

Using the control plus/minus keys meant wewere able to zoom in and out of the timeline therefore when editing a clip by just couple of miliseconds we were able to zoom in to get it as close as possible which is why are video is so in sync.

We also used special effects in a section of it which is instrumental, thisturned out to be very effective, what we did was at first we had some more montage edits followed by kelsey walking across the screen side on in slow motion, we used tools from final cut pro to slow her walking down and keep the beat of the music fast, but still in time with the music.



I have learnt a lot using final cut pro as it is a very detailed program when you compare it to Windows Movie Maker and similar programmes.

Final digipack results

Here is the final result of my digipack made using Indesign. As you can see there is strong continuity throughout the digipack, i wanted to keep the writing the same two colours.

The outer front panel shows Kelsey standing alert and happy in the same costume as in the video, she is smiling and happy which shows is the complete opposite to the image of a drug user.

I decided at the last minute to change the font layout because as i began i realised having multi-coloured lettering like i first planned didnt look right and looked very childish which wouldnt appeal to the target audience.

The second image shows the inner left panel here i used rule of thrids which has shown to be very effective, although it is a simple image because of where i placed her in the frame it has change the perspective completely.

The outer back panel is as it was in the flatplan however i changed the colour ofthe font to keep the same as the front cover. this again is simple but because of the busy background of the bricks it doesnt look plain.

I have learnt many skills throughout this task,

Filming images and shots

We decided to get some images of us in action filming for the music video, lucy and both took it in turns to film different sections of the film, here i am filming the walls scenes that appear throughout the video at different times. As you can see we used a tripod to steady the camera and it really helped for the still shots such as this one.

I took these shots to have a range of images to use for my digipack and advert, however i decided not to use this image in particular because it is the wrong angle and there are two pipes running either side which arn't symmetrical.

This is me acting as a teenage drug user in the video this is quite effective as it is a real life example of what it is like to walk through streets that they are in, in the video Kelsey walks past with a side view of Kelseys legs with a mid/long shot of me smoking.