Thursday, 4 March 2010

Exploring artists adverts

This is an example from an advert for My Chemical Romance, although this band are a different genre of music i thought it would be a good idea to get as many ideas from other artists to compare to my own and get further inspiration. Here they have kept the background very plain and have kept to the colour sceme of black and red, including their outfits and the writing at the bottom, i think this is a good idea and it brings it all together and makes it stand out to the audience more. They have kept their signature look of particular make up used which means it is easily recognisable to the target audience.



This type of adert is likely to be seen in magazines such as NME or Kerrang. And in places such as typical 'gig' venues.


I can relate this to my own work as i want to to the same kind of idea which having quite a plain background to make Kelsey stand out. This is a simple but effective way to attract the audience.




This Ministry Of Sound advert is the complete opposite to the previous advert but is still very effective, they have chosen to have a very dark and mysterious image as the main picture but have bright writing to make a contrast, this makes it stand out and also connotes the party lifestyle that Ministry Of Stand aim to. This is likely to be found in 'mixmag' and simililar magazines.

Now i have looked at a couple of different adverts i can see that when designing my advert i need to take into consideration where my advert would be featured and the best way to attract my target audience according to the genre.

The target audience i am aiming at is mainly teenage girls between the ages of 14 to 19, this is because they music in this particular genre of pop can range from very upbeat songs with narrative lyrics, this would attract this particular group of people. However Lily Allen in particluar may concentrate on narrative songs that either have a meaning or tell a story but because of the content of the song they are usually aimed at older teens rather than younger teens, i need to take all of this in to consideration when design my advert.


I think i am going to design my advert similarly to my digipak as this means the audience it is aimed at will be able to easily recognise the link. They will instantly recognise the brick wall background and associate the two together.
I will also use the same font to keep continuity within the two.
I am going to choose a release date of later on in the year such as october/november as i dont think it is the type of song to be released in the summer.

No comments:

Post a Comment