Because we changed the idea of our film recently. We didnt have anamatic to help us with the timing of shots or where to sync the sound, however we have managed very well and as you can see it has been done tothe best of our ability.
The start of the video shows a montage of cuts from throughout the video, these match the beat of the music and show what is to be expected later on, it also give you a feel for the narrative of the video. The first verse starts with Kelsey getting out of bed, the room is dark and gloomy, this connotes the time of day it is but also the lyrics to the verse that say, "its not just the sun that is hurting my head now". Kelsey then leaves her bedroom to find a drunk girl on the floor with a bottle of vodka in her hand, this is a back up of the lyrics to show that it does really happen, and that the lyrics are telling us something, she then enters the bathroom and is totally transformed with her hair and make up done, she has also changed costume into a glamerous top. This shot is a mid shot because that way the audience will focus on the change of costume and relate this to the text.
After a scene with Kelsey sitting on the stairs she walks down each step to the beat of the music as the song reads 'Everyones At It' three times, getting closer everytime. This scene is also edited into a montage clip of a close up with her face, we did this using the cropping tool in Final Cut Pro.
The next scene is Kelsey in the kitchen just sitting on the side, this is the first shot in which she is a character that isnt really there, the oher characters are carrying on as if she wasnt there, this is to give the effect that Kelsey is telling the story and not actually a character in the storyline.
The kitchen scene is very bright because we wanted it to contrast with the last line in the verse that she sings 'Little do you know she already takes crack' where the lighting is much darker because she is singing about the mother not knowing her daughter takes drugs, it is a mystery to her therefore we wanted to use the lighting to help get this across.
This is then cut to a cene where Kelsey is walking up a dingly looking alley way, this is the type of place you would expect to find teenagers with a lifestyle of drugs, again this is quite dull and there isnt much lighting accept natural lighting, this is wuite a long scene and if we were to do it again i would suggest cutting to different for interesting angles for example extreme close ups or a high angle shot.
The instrumental part of this song was quite long but the beat of the song meant we could experiement with again cutting frames to use for a montage edit, but this time we used shots more related to the scenery and the drugs lifestyle. There is a shot of a teenage drug user crouching down with just Kelseys legs walking through the frame this is because we wanted it to appear that Kelsey was not part of this scene in any way. But she was surrounded by it.
The end of the instrumental part is a lot slower so we decided to use special effects to makeit more interesting for the audience, this is my favourite part of the video as i think it works really well. The slow motion is timed perfectly to the timing of the music and quickly changes with the tempo on to a shot of Kelsey singing against a brick wall, which again is the part i am focussing on for my promopack.
There is then a shot of Kelsey crouching down against a metal backdrop of a shut down shop, this is a perfect example of the type of location a teenager would hangout.
We ended the video with a blurred vision as we decided that this was a good closing shot. It was very effective with the people of gave feedback on the video.
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