Initial ideas

Now that we had our artist and song ready we started thinking about ideas for the video, the first thing that came to mind was to set it in a teenage enviroment where 16-20 year olds are likely to do drugs such as parties or college/universities.
One of our favourite ideas was to start out with a presentation in a school from a girl around the age of 19 about drugs then she shows the class a video, this video is of a party where all around are teenagers on drugs, doing drugs and taking part in inappropriate things, video would be in the point of view of the presenter who is also one of the girls in the video on drugs, so its like there was two sides to her.
This idea was inspired by another of Lilly Allens videos "22" where she is also two different people, in two very different states of mind.
http://www.youtube.com/watch?v=tWjNFC-FinU

SONG LYRICS

These are the lyrics for "Everyones at it".

I don't know much,But I know this for certain,
That is the sun,Poking its head round the curtain.
Now please can we leave,I'd like to go to bed now.
It's not just the sun,That is hurting my head now.

I'm not trying to say,That I'm smelling of roses,
But when will we tire,Of putting shit up our noses.
I don't like staying up,Staying up past the sunlight.
It's meant to be fun,And this just doesn't feel right.

Why can't we all,All just be honest,
Admit to ourselves,That everyone's on it.
From grown politicians,To young adolescents,
Prescribing themselves,Anti-depressants.
How can we start to tackle the problem,
If you don't put your hands up,And admit that you're on them.

The kids are in danger,They're all getting habits,
Because from what I can see,Everyone's at it.
Everyone's at it.Everyone's at it.Everyone's at it.

I get involved,But I'm not advocating.
Got an opinion,Yeah, you're well up for slating.
So you've got a prescription,And that makes it legal.
I find the excuses,Overwhelmingly feeble.
You go to the doctor,You need pills to sleep in.
Well if you can convince him,Then I guess that's not cheating.
So your daughter's depressed,We'll get her straight on the prozac.
But little do you know,She already takes crack.

Why can't we all,All just be honest,
Admit to ourselves,That everyone's on it.
From grown politicians,To young adolescents,
Prescribing themselves,Anti-depressants.

How can we start to tackle the problem,
If you don't put your hands up,And admit that you're on them.
The kids are in danger,They're all getting habits,
Because from what I can see,
veryone's at it.Everyone's at it.Everyone's at it.
Everyone's at it.
Why can't we all,All just be honest,
Admit to ourselves,That everyone's on it.
From grown politicians,To young adolescents,
Prescribing themselves,Anti-depressants.

How can we start to tackle the problem,
If you don't put your hands up,
And admit that you're on them.
The kids are in danger,They're all getting habits,
Because from what I can see,Everyone's at it.
Everyone's at it.Everyone's at it.Everyone's at it.

As you can see i have highlighted the words in the lyric that are giving us our ideas, throughout the song drugs are the main topic which is how we came up with our idea. The idea of "tackling the problem" is why we have included the intro to the video about the presentation to a class of students.
the meaning behind the video to this song is showed by how we exclude the main character as much as possible using colour and staging. The main idea is to show how she is different from them all and that she isn't following the crowd and getting into drugs.