Digipack And Flatplans

For our coursework we have been asked to do two print coursework tasks. The first of these tasks is to design a digipack this will feature our song and video that we are making. We are going to be producing these using Adobe Photoshop and Adobe Indesign.


A digipak is a type of album packaging used for CD's and DVD's, the most common type being a four printed page (4pp) version which is what we have been asked to design. Most popular artists will use a digipack when producing an album because although it is a more expensive option it proves to be more popular with audiences, it is a lot more tasteful because they use better material and the quality is far better.

As you can see from this Oasis digipack there is a front cover, a back page with the songs for the album then two more pages relating to the album.

Oasis have related the album cover to their genre of music by having the base of a guitar, the full digipack for this album is all similar colours that work well together. This is to insure that the album has a certain amount of continuity to it.

The idea of a digipack really is to protect the CD and make it look appealing and interesting at the same time therefore when designing my digipack for 'Everyones At It' i need to make it appealing to my target audience but also relate it to the theme of the video.

This is an example of one of her previous album covers for 'Alright Still'. As you can see it is a very fun, busy cover which easily attracts the right audience, there are bright colours and funky writing to make it stand out as a 'Lily' album.

I have devised 3 different digipack designs as flatplans and this is the outcome.


In my first design i decided focus on a shot in the film where Lucy (Lily Allen) is standing in front of a brick wall as a still shot, i am then going to use graffiti style writing and bright colours as the title to make it stand out and look as though graffiti had been sprayed on the walls. I am then going to have Lucy standing in particular pose to make herself look healthy and happy. She will wear bright coloured clothing to make a deep contrast to the inside left panel where it will be the total opposite and she will be wearing dull clothes and looking very ill and pale as if she were on drugs, i have placed her to the side of the image using rule of thirds i think this works really well by making a simple image look more interesting, this is will be effective because it is showing you the effects of drugs and how much they can change you.

The outer back panel will also follow the same theme of the brick wall effect, and in each brick there will be a track name in the same bright coloured font as the front cover, this is to keep it all consistent and will make the digipak as a whole look more appealing and neat.






My second design is very different to the first, the out front panel consists of a title in the font 'Laundromat 1967', i chose this because it is a very distorted and unusual. The panel is going to be split in two across the diagonal, but with no direct division line, the top half will show Lucy again as a very happy, healthy person dressed in bright colours around her will be bright coloured swirls that connote the spiral effect drugs have and how a person can deteriorate quickly, but almost acting like an illusion at the same time. The bottom half will be a dingy street just like the one in the video with attached terrace housing up the side this will act as a model of the type of area you would find teenage drug users in. The whole of the second half will be very grey and dull to show the contrast between the two.


The outer back panel is different to the front as i have decided to make it a very bright multi coloured background to catch the eye of the buyer, however i have used the same colours as i did on the front to bring it together, the colours will work in a spiral system of a square shape getting smaller and smaller, the track names will be around the edge of the panel also in the font 'Laundromat 1967'. For the inner left panel i have designed a series of Kelseys face showing different expressions of what drugs can do to you but also a couple of her looking happy and healthy these will stand out over the others with a yellow background.






For my final design i have chosen a very basic white background because i want the audience to focus on the moral of the image which is that i am going to have Lucy standing at the top again in very bright colours looking happy and healthy looking down on herself as a drug addict in very dull clothing and pale skin. I think this will be effective because it is showing you looking at yourself in a different light. The font i am going to use is, 'Docteur Atomic' again this is a very distorted font but a lot bolder than any previous font, i chose this because i have quite a plain background therefore this would help make the artist name stand out.


For the outer back panel i have chosen to keep the background plain and simple being completely white, this will contrast with bright writing in the same font and colour as the outer front panel, this could be a really effective way to get the audience interested.

The inner left panel is then the total opposite of these and is full with random sketchy colour ie; blue pink, green, yellow and orange. This effect connotes the crazy lifestyle that teenagers can lead.









Here are my flatplans.













I have chosen to go with the first idea, the brick wall one as i think it has the greatest link to the video its self. It is a really effective idea and i like that it is a scene taken from the video, it also shows the two opposites of teenagers on drugs and also a happy healthy person this could have a great effect on the audience. It also stands out from the crowd as i would describe is as quite unusual.